TORONTO — truLOCAL, a Canadian meat-subscription box company that delivers high-quality meats produced on small farms directly to local consumers’ doors, announced the launch of a grant program dedicated to fueling tech innovation led by black entrepreneurs in Canada. The company is also donating $5 from the sale of each of its popular Father’s Day Steak Boxes to the Black Health Alliance, a charity that works to improve the health and well-being of Canadian black communities.
“I’m proud to be a black founder and CEO. Entrepreneurship is something that is near and dear to my heart and I’m fortunate enough that truLOCAL has given me a platform that I can use to help make a difference,” says Marc Lafleur. “I want our focus to be on making sure other black founders have equal opportunity and having a positive impact on black communities across our great country.”
The $5,000 truLOCAL Equal Opportunity Business Grant will begin taking applications this Friday at trulocal.ca. Two applicants will be awarded a $5,000 grant each on June 26. Applicants must send a video explaining how the money will be used to impact their community. Lafleur, a Dragons’ Den alumni, will personally review applications and dedicate time to mentoring recipients.
truLOCAL is also aiming to raise thousands of dollars by donating $5 from the sale of each of its popular Father’s Day Steak Boxes, available for purchase until June 24.
In addition, truLOCAL will launch a resource page this Friday where people can find links, information and education on how to support change for the Black Lives Matter movement. The page will also showcase grant applicants in an effort to rally additional awareness and support for their ideas.