Turkey Farmers Launch Wishbone Project

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TORONTO — Canada’s turkey farmers and processors have joined forces to launch The Wishbone Project.

“The Wishbone Project is how Canada’s turkey sector, farmers and processors are giving back and helping out locally, provincially and nationally through donations of funds and food,” says Darren Ference, chair, Turkey Farmers of Canada. 

As its first initiative, The Wishbone Project will donate $50,000 to Kids Help Phone to ensure young people can reach out for help during the COVID-19 Pandemic. 

With physical distancing and school closures across the country, young people have less access to counsellors and resources than ever. For many, Kids Help Phone is the only place they can turn for support during this unprecedented time.

“For many young people and adults, their schedules and routines have changed dramatically with schools closed and forced self-isolation with many left unable to access mental-health supports,” says Katherine Hay, president and CEO, Kids Help Phone.

“Since the pandemic started mid-March, Kids Help Phone has experienced a nearly 400-per-cent increase in calls/texts related to COVID-19. We’re truly grateful to The Wishbone Project for supporting the organization during a critical time.” In addition, The Wishbone Project will also empower community heroes such as local chefs across the country who are tackling food insecurity and $25,000 in additional funds have been allocated for distribution to these causes.

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