MISSISSAUGA, Ont. — Kohlberg & Company formally completed the purchase of the Sara Lee Frozen Bakery and Van’s businesses from Tyson Foods, Inc. on July 30. The new company will be known as Sara Lee Frozen Bakery. The new company will comprise the iconic brands Sara Lee, Chef Pierre, Bistro Collection and Van’s.
“We’re excited to continue to have the opportunity to do business with you, and commit to executing a smooth transition for your business to provide you with exemplary service through the transition,” says Don Davis, president and head of Sales at Sara Lee Frozen Bakery in a letter to customers. “Our new management team is solely focused on the growth of Sara Lee Frozen Bakery and our efforts will be centred around helping our customers grow within the bakery category. The team comes with nearly 100 years of collective experience in consumer products, including Sara Lee.”
Sara Lee Frozen Bakery and Tyson have a Transition Services Agreement (TSA) in place, designed to maintain the current level of service and engagement with customers. Tyson will continue to handle the order-to-cash process over the coming months. “Your current Tyson sales representative will remain your primary bakery contact while we focus on building our organization to best serve your needs,” says Davis. “We are working closely with Tyson to ensure a seamless plan for transferring sales and customer-support responsibilities over to our team at Sara Lee Frozen Bakery.”