TORONTO — Uber Eats has begun piloting a ‘pickup’ feature in Toronto that lets users order ahead and pick up their food directly from participating restaurants, according to Daily Hive Toronto.
The new offering is meant to benefit restaurant partners by giving them access to the Uber Eats platform, while allowing users to place an order without any service fees on both sides. The feature will also provide restaurants with valuable analytics about individuals ordering food. The global pilot project is expected to compete with other food-ordering apps such as Toronto-based Ritual.
Users will be able to place an order at more than 600 restaurants enrolled in the pilot in Toronto and the GTA, including Magic Noodle, The Halal Guys, Basil Box, Sweet Jesus and Burrito Boys.
