Uber Eats Offers New Features to Support Local Restaurants


TORONTO — Uber Eats has introduced three new and improved ways to support local restaurants and their business objectives in light of the challenges presented by the COVID-19 pandemic.

As we enter the third year of the pandemic, restaurants continue to see pickup and delivery grow as a percentage of their business, dine-in operations impacted by the labour shortages, and a growing preference from customers for contactless ordering and payments.

To assist operators, Uber Eats is offering the following:

1. A new pricing structure with delivery starting at 20 per cent. This new structure puts more decision-making power in the hands of restaurants to choose only the services that matter most while continuing to fund the reliable services restaurant and consumers have come to expect

Lite: For restaurants that just want to process and fulfill delivery orders via the Uber Eats app. 

  • In-app search visibility
  • Marketing campaigns at your own cost
  • Standard delivery fees for customers

Plus:  For restaurants that want to attract new customers 

  • In-app search & feed visibility
  • Marketing campaigns at your own cost
  • Lower delivery fees for customers

Premium:  For restaurants that want to build a repeat customer base through in-app campaigns and loyalty programs.  

  • In-app search & higher feed visibility
  • Benefits to Uber Pass members included plus matching marketing campaign spend
  • Lowest delivery fees for customers

Under all three tiers, pickup orders will be 10 per cent. And Bring Your Own Courier remains available at 15 per cent for those restaurants that have their own delivery people but need marketing support.

“BCRFA appreciates Uber Canada’s proactive industry approach, it is highly commendable, consulting with the restaurant industry and working on innovative approaches to support restaurants during a difficult few years,” says Ian Tostenson, president and CEO, BC Restaurant and Food Services Association. “Delivery increased with the pandemic and today’s announcement gives restaurants options to support this growth and maximize their budgets. It also supports restaurants as they grapple with staffing issues and the need for contactless service.”

2. Offered at three per cent, Uber Eats’ Dine-in feature enables customers to contactlessly browse, order, and pay for food to eat in-venue:

  • For restaurants, it helps simplify operations, reducing staff time to take orders and process payments  
  • For customers, it addresses a growing preference for contactless ordering and payments and helps reduce wait times

3. The Webshop product is new and improved, enabling restaurants to accept orders directly from their customer website or social accounts and have them fulfilled with delivery people on the Uber Eats platform. This is offered for 2.9 per cent.

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