VANCOUVER — UpMeals has launched its ready-to-eat meal-subscription service, which is available in two, three and five-day options. To start, the service is available in B.C. and Alberta, with plans to expand cross-country.
The menu features meals curated by in-house nutritionists, in addition to guest collaborations. At its launch, UpMeals included meals from chef Joël Watanabe of Kissa Tanto; Nihal Elwan, founder of Tayybeh; and chef Kim Vo of Chầm Chậm.
“We’ve had so many requests from individual consumers for our meals over the years so we’re thrilled to bring this option to market. Our technology-forward platform facilitates the creation of customized, healthy meal plans based on dietary preferences and meal types. A curated menu based on the two, three or five-day meal subscription is then created,” says Drew Munro, co-founder and CEO of UpMeals. “All our meals are prepared in an HACCP-certified facility for the highest level of safety and cleanliness and are designed to fit most diet types and goals. We hope this helps people achieve their nutritional goals and make their lives easier. We’re also keen to continue our chef collaboration program and offer meals that capture the essence and diversity of the food culture on the West Coast.”