MISSISSAUGA, Ont. — Extreme Pita, the popular Canadian franchisor, recently opened the first of two restaurants slated for the Marine Corps Air Ground Combat Center in Twentynine Palms, California, home to one of the military branch’s largest regiments. With approximately 30,000 residents on base, Extreme Pita is geared up to feed a need for fresh, healthy and convenient options.
Located at the Combat Center’s Desert Winds Golf Course, the new restaurant will be followed by the opening of a second at the base’s Home Store Building in early August.
“As we continue to grow our brand in various markets across the United States, Canada and internationally, we are thrilled to open our very first military concept,” said Alex Rechichi, co-founder and CEO of Extreme Pita. “We look forward to providing our healthy options to the men and women serving in the United States Armed Forces.”
Not ones to sit back and enjoy the ride, the brand execs continue to seek other single- and multi-unit franchisees, as well as area developers, to build the local Extreme Pita network. The average cost to open an Extreme Pita is between $200,000 and $270,000, with a franchise fee of $20,000.