NEW YORK — Millennials’ restaurant visits are on the decline in the States, according to a new report released Monday by market research firm NPD Group, reports USA Today.
The 18- to 34-year-old group are eating out about once a week less than in 2007, according to the report, translating to 202 times annually in comparison to 252 times in 2007.
“This is a shift of biblical proportions for the restaurant industry,” said Harry Balzer, chief industry analyst and VP at the NPD Group. “I’sve done this for 35 years, and we could always count on this age group as the biggest restaurant users. But not in the last five years.”
The high unemployment rate (10.8 per cent) among the millennial group in the U.S. is contributing to the shift. “Because millennials have had serious employment challenges, they’sre more careful about what and how they spend,” Hudson Riehle, SVP of Research at the National Restaurant Association told USA Today. “It’s important to nudge that age group to use restaurants.”
For the complete story, visit usatoday.com.
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