Vanguard Opens Another Pop-Up Low-Cost Café


VANCOUVER — Vanguard Investments Canada Inc. opened its low-cost café at the entrance to Burrard Station in Vancouver today. The café — the third from Vanguard — sells coffee for just 22 cents a cup and is designed to illustrate the importance of low-cost investing.

“Lower costs let investors keep more of their returns over time,” says Atul Tiwari, managing director of Vanguard Investments Canada Inc. “Just as every cent you pay for a cup of coffee disappears from your wallet, every dollar you pay in investment costs disappears from net returns. It’s why the investment program with the lowest cost should provide the opportunity for better long-term net returns.”

The low-cost café will be open for business from April 5 to 7. This marks the third location for the café, which spent three days in Toronto in September 2015, and three days in Montreal last month. Vanguard sold over 4,500 cups of coffee in Toronto and over 1,500 cups in Montreal.

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