TORONTO — Chef Vikram Vij and Eat Up Canada have opened Canada’s first Bombay Frankies location in East Gwillimbury/Newmarket, Ont.
The new 1,500-sq.-ft., 30-seat space will be home to the chef-inspired, fast-casual dining concept built around the frankie roll, a popular Indian street food with its roots in the city of Mumbai, formerly known as Bombay. The frankie roll is a handheld, burrito-style flatbread wrap called a paratha, filled with meat or vegetables and Indian spices and sauces. The BF Masala Marinated Chicken and Achari Potato Frankie Rolls are expected to be two of the most popular menu items. Guests can also purchase a selection of chef Vij’s own masalas and spice powders, in addition to Bombay Frankies-branded merchandise.
Eat Up Canada has plans for four to six new restaurants in 2023 in the Greater Toronto Area (GTA).
“Whenever I enjoy a frankie roll, my mind is transported back to my childhood in Bombay, India,” says chef Vij. “To those who know and love the frankie roll, Bombay Frankies promises those familiar, ‘back home’ flavours. For those new to the frankie roll, I am certain they’ll fall immediately in love with it.”
“With Bombay Frankies, the goal was to ensure maximum taste, with the freshest ingredients, while also keeping menu items at an affordable price,” says Alex Gerzon, co-founder of Eat Up Canada. “All frankie rolls on our menu are under $10. That was very important to us.”
