BURLINGTON, Ont. — Wendy’s Canada has unveiled its new ‘We-Keep-It-Fresh’ campaign, inspired by the brand’s long-standing commitment to fresh-made, quality food and forward-leaning innovation across its more than 415 restaurants in Canada.
The campaign highlights Wendy’s fresh take in showing up for fans, delivering craveable menu items, innovative restaurant design standards, new sustainability goals and fresh deals for customers.
Now through April 23, Wendy’s is offering a new $5 croissant deal, which includes a breakfast sandwich on a 120-layer butter croissant with a freshly-cracked egg and choice of a grilled square sausage patty or oven-baked Applewood smoked bacon paired with a small side of hot and crispy seasoned potatoes. Earlier this year, Wendy’s introduced its Homestyle French Toast Sticks.
Additionally, Wendy’s Rewards, launched in late 2022, continues to make it easy for customers to order food via its mobile app with deals and offers. Moving forward, Wendy’s new unit growth will be supported by Global Next Gen, a modernized restaurant design. To fuel development efforts in the U.S. and Canada, the company created a $100 million Build-to-Suit development fund where Wendy’s secures and builds restaurants in under-developed trade areas and hands over turnkey solutions to franchisees. Through its Own Your Opportunity initiative, Wendy’s has received significant interest from prospective franchisees with the number of approved franchisees in 2022 representing approximately 10 per cent of Wendy’s total franchise base.
Lastly, Wendy’s set near-term, science-based targets this year to reduce Scope 1, 2 and 3 greenhouse-gas emissions by 47 per cent across its global system by 2030.
“In a world of microwaves and warming trays, cut corners and frozen everything, Wendy’s was built upon a commitment to quality and keeping it fresh,” says Liz Geraghty, Chief Marketing Officer, International, The Wendy’s Company. “We keep it fresh in meeting our fans where and how they want to enjoy Wendy’s favourites by evolving our restaurants, menu and through the ways we connect with customers and the communities we serve.”
