Wendy’s Fuels Innovation With Opening of 90° Labs

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DUBLIN, Ohio — Wendy’s executives have announced the opening the chain’s 90° Labs, which will provide a collaborative environment to explore ways to use technology for key business initiatives.

“Our goal is to create an agile working environment, with a dedicated cross-functional team, which will enable us to take greater advantage of rapidly evolving technology in all areas of our business,” said Emil Brolick, president and CEO of the Dublin, Ohio-based company. “The labs will be an important asset in Wendy’s continuing transformation, as we work to drive growth by making our restaurants more inviting and by giving consumers greater access to our brand through technology.”

Located at 1562 North High St., near the campus of The Ohio State University in Columbus, the facility will become home to approximately 25 information technology and operations professionals, who will focus on innovation, while working closely with employees from the Wendy’s Restaurant Support Center. To start, the lab professionals will consider consumer-facing opportunities, such as mobile-ordering, pay and other digital experiences.

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