Wendy’s Introduces Mobile Payment Option

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OHIO — The Dublin, Ohio-based Wendy’s is following suit with other quick-service brands, offering a mobile payment option, according to AP.

The ‘My Wendy’s’ app allows users to customize orders and make payments via their smartphone. Wendy execs hope this new initiative will attract younger customers and aid in revamping its image. “If they want to come in and give us business, we want to allow them to pay the way they want to pay,” Craig Bahner, chief marketing officer for Wendy’s, told AP.

Approximately 5,800 of Wendy’s U.S.-based quick-service locations are ready to accept mobile payments. bigstory.ap.org

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