Wendy’s Introduces Plant-Based Burger in Canada


TORONTO — Wendy’s is now serving The Plantiful — its own plant-based burger recipe crafted in Canada from imported and domestic ingredients.

The Plantiful patty is a pea-based protein and comes standard with lettuce, onions, pickles, tomato, mayonnaise, ketchup and a slice of cheese on a premium bun. As with all Wendy’s sandwiches, The Plantiful is made-to-order and can be customized to include or exclude any ingredients. 

“Plant-based product offerings have become an expectation of Canadian consumers. We developed a flexitarian option using high-quality, flavourful ingredients and this resulted in what we believe is the best plant-based burger available to Canadians,” says Lisa Deletroz, senior director, Marketing, Wendy’s Canada. “No one does food like Wendy’s and the idea of offering the same product as other competitors was simply not an option for the Wendy’s Canada team.”

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