BURLINGTON, Ont. — Wendy’s has launched its Wendy’s Rewards loyalty program in Canada.
Customers will earn 10 points for every $1 spent on food and drinks at any time of the day through their mobile and in-restaurant orders via the Rewards Store in Wendy’s app. Rewards points can be accumulated by scanning the in-app QR code for orders placed at the counter or drive-thru.
Over the past few years, Wendy’s has maintained strong momentum in Canada, gaining market share and hitting record sales with its breakfast launch in May 2022 on items such as the Breakfast Baconator, hot and crispy Seasoned Potatoes and Frosty-ccino.
“Wendy’s has the best fans, and we are excited to reward them by bringing Wendy’s loyalty program to Canada,” says Liz Geraghty, CMO, International at The Wendy’s Company.
The brand also continually invests in menu innovation and quality with Canadian greenhouse-grown lettuce and tomatoes, improving packaging sustainability and investing in its delivery and digital business to reach more customers.
