PASADENA, Calif. — Pretzel bakery chain, Wetzel’s Pretzels, unveiled its new mobile app, available for iOS and Android phones. The app allows guests to easily locate the nearest Wetzel’s Pretzels location, make mobile payments, earn free pretzels and send e-gift cards to friends and family.
The popular pretzel shop, which first opened its doors in California in 1994, currently has more than 300 worldwide locations with two in Canada.
A new loyalty program has also been released alongside the app. When customers scan purchases using their smartphones, the seventh item is free. “With tons of elusive reward systems out there, we wanted to keep it simple for our loyal customers,” says Jennifer Schuler, Wetzel’s Pretzels chief Marketing officer. “Our aim was to create a program that was easy for our customers to use and would do what it was intended to: simply and generously reward customers.”