CASTLE ROCK, Colo. — Where Food Comes From, Inc. (WFCF) has been approved by the Canadian Roundtable for Sustainable Beef (CRSB) as one of the first two certification bodies for the CRSB’s Certified Sustainable Beef Framework.
“Having worked closely with the CRSB in developing the assurance protocols and requirements for the Certified Sustainable Beef Framework, we’re well qualified to assist Canadian beef producers and processors who recognize the value in promoting sustainably raised beef products,” says Leann Saunders, president of WFCF.
WFCF will provide certification and assurance services on behalf of the CRSB to assess ranches, beef producers and farms against the Sustainable Beef Production Standard. WFCF will also perform chain-of-custody audits for supply chains that source beef from Canada.
News of the announcement follows a recent development involving McDonald’s Canada, which became the first company to offer customers a portion of its beef sourced from CRSB-certified farms and ranches.
“As a beef producer, I’m pleased that Canadian farmers and ranchers now have the opportunity to be recognized for their commitment to a broad range of sustainable practices through a robust, credible certification process and that the value chain is working collaboratively to drive demand for Canadian beef,” says Greg Bowie, co-chair of the CRSB Certified Sustainable Beef Framework committee and beef producer from central Alberta.