Wilbur Curtis Company Names New CEO

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MONTEBELLO, Calif. — Bryan Morford is the new CEO of Wilbur Curtis Company, a manufacturer of commercial foodservice beverage systems.

Since joining the company in 2002, Morford has made significant contributions to its success and risen steadily through the ranks, holding several key positions, including director of Sales, senior VP of Sales Operations and, most recently, Chief Operating Officer.

In his new role, Morford will report to Ray Peden, president SEB Professional Americas.

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