“We can confirm that we have received notification of a suit from Wild Wing,” said Matt Brokl VP, associate general counsel, BWW, in an emailed statement. “We are working closely with all parties to come to a resolution quickly. During this process we are continuing to move forward with our Canadian expansion plans and are confident that we have the right to use the name and trademarks for Buffalo Wild Wings here in Canada.”
The lawsuit is an attempt to block Buffalo Wild Wings from using its American trademarked brand name in Canada and comes after rumblings from Wild Wing last year when BWW announced plans to expand into the country.
In related news, it was revealed that BWW hired Robert Stewart, former Wild Wing president and director of operations, as its Canadian regional manager. According to the National Post, Brokl says Stewart was not employed at the time he was hired by the U.S.-based company.