Wildfire Debuts New Look

TORONTO — When it comes to dealing with recessions, many restaurant owners cut expenses, then wait and hope for the best. Jody Ness, chef and proprietor of Wildfire Steakhouse and Wine Bar in north Toronto, became more active in his pursuit of business. The ex-Montrealer, and host of CNBC’s acclaimed Wine Portfolio, invested almost half a million into a sleek, elegant redux of his popular restaurant. He hopes the new look, feel and upgraded menu will keep regulars interested while attracting a new following.

The stunning new look and menu at the eatery, which debuted in 1999, was showcased at a recent opening party for customers and media alike. A beautiful hardwood chef’s table with seating for 12, located next to the kitchen, is one of the signature elements. For $175 per person, including a selection of wines that are paired with each course, customers can indulge in an evening created just for them.

Designed by Christina Tofan, in collaboration with New York artist Cora Manini, the overall look blends edgy design with hardwood, leather, metal and fire creating a relaxing, sensual experience.

The menu features savoury Dungeness crab croquettes, oysters rockefeller and the popular polenta fries. The charcoal grilled offerings include Piri Piri half chicken churrasco and Sterling Silver rib steak.

“While Wildfire has a great reputation and a loyal customer base, I wanted to look at some of the reasons our uptown crowd goes downtown,” says the charming Ness. “There’s really no reason to now: the unique and contemporary yet comfortable ambiance, the service, a menu where you’ll find one-of-a-kind creations…it’s all here and, yes, north of Eglinton.”