Yelp Introduces Personalized Experience


SAN FRANCISCO — Yelp Inc. has launched new personalization functionality that tailors the app to people’s individual preferences and lifestyle.

As part of the new update, users will be able to indicate their personal dietary and accessibility preferences, lifestyle attributes — such as whether they’re a parent or homeowner — and things they like to do. As a result of these changes, when two users with different lifestyles open up the Yelp app from the same location, they’ll see a completely different homescreen and search results based on their personal preferences. 

The new personalized experience includes result rankings, shortcuts to filters and personalized highlights that tell the user why they might like the business based on their preferences.

“As Yelp turns 15 this year, we’re embarking on one of our most significant product updates with the introduction of a new personalized experience,” says Vivek Patel, Yelp’s Chief Product Officer. “Yelp has always been a helpful discovery platform that surfaces great local businesses based on your search. By making it more personalized, we’re saving people time and giving them an easy way to find the right business for them.”

This personalization is currently available to millions of app users, with all iOS users expected to have access this fall. While Android users can currently access the new search functionalities, the full experience will be available next year.

The launch of a more personalized Yelp marks the beginning of major product changes the company is undertaking to significantly evolve and improve the consumer experience. In the next year, Yelp will unveil a new design of its app and website that better integrates all of Yelp’s products, including Yelp Reservations, Waitlist and Request a Quote.

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