While Facebook is filing for its initial public offering (IPO), YouTube is preparing to launch Hungry — a food channel that will feature professionally made how-to and celebrity-driven food videos — July 2.
“The wonderful thing about YouTube is it has 800-million users worldwide and they all need to eat,” said Bruce Seidel, Food Network and Cooking Channel veteran, as quoted by Fox News. “I’sd like to get just 1 per cent of them.”
Before longer format videos are introduced, the programs will initially be one to three minutes with new content posted weekly. Food Network’s Duff Goldman, who’s behind the channel’s reality show Ace of Cakes, has already bought into the new channel. His YouTube program will feature visits to unusual restaurants and spotlights of funny food clips from the web and TV.
Approximately 100 niche-oriented channels are being prepared to launch on YouTube.
For more on YouTube’s food channel, visit HuffingtonPost.