TORONTO — Yum! Restaurants International (Canada) Company has enlisted the help of Grip Limited to take on advertising and promotions for its Taco Bell, Pizza Hut and KFC franchises in Canada.
“We were looking for a communications partner, who not only share an enthusiasm and passion for our great brands, but could help take us to the next level using an integrated approach,” said Dan Howe, Yum! Canada’s chief marketing officer. “We’ve found this in Grip as they demonstrated a true understanding of the KFC, Taco Bell and Pizza Hut brands and our customers.”
The Toronto-based advertising agency — who lists Labatt Canada and Acura among its clientele — will start work immediately on all creative mass communications for Yum! Canada’s aforementioned brands and 1,278 eateries.
“We are extremely honoured to be working with Yum! Canada on these three iconic brands,” said Harvey Carroll, president of Grip. “We look forward to helping them continue to grow their business over the long term.”
