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From The Editor: Menu Magic


When it comes to restaurant food, the interest level remains high among today’s increasingly sophisticated consumers. It would have been hard to imagine that fact years ago when food was simply viewed as sustenance. Sure, it feeds a fundamental need, but, in the past, consumers’ knowledge and appreciation of food was limited at best and the extent of product available in the marketplace was dictated, in many cases, by price point. Today, consumers know nearly as much about food as the cooks who prepare it. And, interestingly, this fascination with the subject is being passed on to children as witnessed by the sophisticated choices they’re making in restaurants.