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A Matter of Trust: Examining the Country’s Top Brands

Trust is important in every consumer category, especially in foodservice. In the short term, anything to do with food quality or inappropriate HR practices...

2019 Gustavson Brand Trust Index Released

VICTORIA — The Peter B. Gustavson School of Business at the University of Victoria has unveiled the fifth-annual Gustavson Brand Trust Index (GBTI). “What we are...

Tim Hortons and Fairmont Hotels & Resorts Among Canada’s Most-trusted Brands

VICTORIA, B.C. — Fairmont Hotels & Resorts and Tim Hortons were named Canada’s most-trusted brands in the recently released Gustavson Brand Trust Index (GBTI)...