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A Matter of Trust: Examining the Country’s Top Brands

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Trust is important in every consumer category, especially in foodservice. In the short term, anything to do with food quality or inappropriate...

2019 Gustavson Brand Trust Index Released

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VICTORIA — The Peter B. Gustavson School of Business at the University of Victoria has unveiled the fifth-annual Gustavson Brand Trust Index (GBTI).

Tim Hortons and Fairmont Hotels & Resorts Among Canada’s Most-trusted Brands

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VICTORIA, B.C. — Fairmont Hotels & Resorts and Tim Hortons were named Canada’s most-trusted brands in the recently released Gustavson Brand Trust Index (GBTI)...