Education will be front and centre at the What’s In Store Live space at IDDBA 2025. The area is designed by a team of leading industry professionals – including manufacturers, brokers, retailers, and consultants – to bring to life the information published in IDDBA’s What’s In Store digital publication, as well as the trends and innovations that have emerged throughout the year.
“Each year the IDDBA puts out its five guiding trends that support its categories,” explains Heather Prach, VP of Education & Industry Regulations for IDDBA. “As consumer preferences evolve, the food industry is adapting by offering products that are quick, creative, and sustainable. The demand for convenient, flavourful, and innovative meals is stronger than ever, and brands that can balance these needs will thrive in this fast-moving market. From transforming simple ingredients into luxury meals to introducing new flavours, the future of food is all about simplicity, indulgence, and endless possibilities.”
“What’s In Store Live is a place where data meets real-world applications, where you can taste trends instead of just reading about them, and see some of the most innovative products in our industry,” says Whitney Atkins, Vice President of Marketing and Membership for IDDBA. “It’s also a space to celebrate the industry and showcase the year-round programs offered by the IDDBA, including scholarship opportunities, internships, training, and certifications.”
