MILFORD, Conn. — Subway restaurants revealed an update to its iconic logo, along with a new symbol designed to bring the brand to life in the digital space.
The update is the next step in the evolution of the brand, following menu enhancements and the launch of Subway Digital earlier this year.
“We are on an exciting journey to meet the changing tastes of our guests,” says Suzanne Greco, president and CEO of Subway restaurants. “The Subway brand is recognized throughout the world, and this new look reinforces our commitment to staying fresh and forward-thinking with a design that is clear and confident without losing sight of our heritage.”
The logo’s core colours have been optimized to live and work across all channels and the symbol, a new asset for the brand, distills the iconic arrows into a powerful and simple mark. Capturing the essence of the brand in a smaller footprint, the arrows symbolize the choices Subway provides its guests.
The new logo and symbol, along with additional visual assets, will roll out to all Subway restaurants, communications and digital experiences worldwide beginning in early 2017.