ANCASTER, Ont. — Christine Cruz-Clarke is the new CEO of Balzac’s Coffee Roasters. Previously, Cruz-Clarke served as the general manager for TerraCycle Canada. She has also held marketing and strategy roles with both Kraft Foods and Deloitte.
Cruz-Clarke brings more than 18 years of experience to her new role at Balzac’s, leading businesses and teams in CPG, management consulting and sustainability in both Canada and Europe.
“An executive of Christine’s caliber, her years of relevant experience steering consumer-focused brands, along with her expertise in sustainability, made her a complete standout for this role,” says Arlene Dickinson, general partner of District Ventures Capital, which holds a majority ownership in Balzac’s Coffee Roasters. “We’re pleased to have her aboard and look forward to her contributions as CEO.”
“Value creation for a beloved Canadian brand like Balzac’s starts with a deep understanding of the consumer,” says Cruz-Clarke. “Translating that into more moments and experiences fueled by Balzac’s is what comes next. I’m excited to help get us there.”