TORONTO — BurritoBar USA Inc. has awarded the Master Franchise rights for the state of Georgia. This agreement will see the opening of 110 new franchised Barrio Burrito Bar restaurants, further solidifying the brand’s presence in the U.S. market.
The brand initially entered the U.S. market in 2020 under the name BURRITOBAR. In mid-2024, it re-branded to Barrio Burrito Bar. This transition was part of a broader initiative to elevate the brand’s personality, tone and design elements.
“Our expansion in the U.S. has been incredible,” says Jeff Young, Chief Development Officer. “The accelerated franchise program continues to yield outstanding results, with Master Franchise agreements signed in Michigan, Florida, Virginia, Maryland, Tennessee, Iowa, Nebraska, North Texas, South Illinois, Ohio, New Jersey, West Virginia, Louisiana and now Georgia. Our Master Franchise model is a key driver of international growth, offering partners the opportunity to develop and manage a territory while benefitting from a predictable, recurring revenue stream through shared franchise fees and ongoing royalties. This business model has been instrumental in our success. With this latest agreement, we have now surpassed 1,000 contractually committed franchise units in the U.S., marking a significant milestone for the brand.”
