TORONTO — Baskin-Robbins Canada presented a cheque for $25,000 to the Boys and Girls Clubs of Canada earlier this week, following its annual Make It Amazing campaign.
The campaign invited guests to “make it amazing” by choosing a dipper or fancy-dipped waffle cone. For each Make It Amazing scoop sold, the company contributed $0.31 to the Boys and Girls Clubs of Canada.
“We’re ever grateful to our franchisees and guests for their support of our community partners,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “As a former member of a Boys and Girls Club myself, it means a lot to contribute to the growth and expansion of existing programs that benefit the youth and communities we serve each year.”
Boys and Girls Clubs of Canada is supported by more than 18,000 volunteers and 6,300 staff members nationwide and is funded by corporate partners and individual donors. Every year, more than 200,000 children in 700 communities across the country benefit from the life skills and lessons of the organization.
“From the first day we met Natalie and immersed ourselves into the culture at Baskin-Robbins, we’ve had a good feeling about this partnership,” says Owen Charters, president and CEO of Boys and Girls Clubs of Canada. “We’re happy to see this relationship grow and we’re extremely grateful to the generous Canadians who supported this campaign. We look forward to next year’s campaign and helping even more young people reach their potential.”