BURLINGTON, Ont. — Dairy Queen (DQ) has rolled out nine new menu innovations that they hope will fill a demand and give the franchise a competitive advantage in the quick-service restaurant industry.
Fittingly, DQ has chosen to announce its largest new menu rollout in its 75-year history, on the day of the brand’s 75th anniversary.
“This is a game changer for our system,” said Peter White, EVP, Dairy Queen, Canada. “The DQ system has introduced ovens into our locations —DQ Bakes! ovens. DQ Bakes! reflect the high quality and value our fans have come to expect from us,” he added. “We are turning the quick-service restaurant industry upside down with the addition of new and different food and treat menu items that will redefine the category.”
The new DQ Bakes! Menu features three menu items in each of three different categories: Artisan-style Sandwiches, Snack Melts and Hot Desserts à la Mode, including a Chicken Bacon Ranch sandwich on an artisan-style ciabatta roll; and the Triple Chocolate Brownie served hot with DQ’s vanilla soft serve.
Plans are in the works for continued growth of the DQ Bakes! menu with additional products already being developed and tested.