MONTREAL — DAVIDsTEA is opening its first in-store Tea Bar outside of the Quebec market in Toronto’s Eaton Centre on June 16. The retailer first soft launched the Tea Bar concept in CF Carrefour Laval in late 2022 and in the Les Galeries de la Capitale store in early 2023. The national rollout will continue throughout the year and by the end of 2023, more than 30 per cent of DAVIDsTEA retail locations will feature the new Tea Bar, with additional locations opening in Ottawa’s Rideau Centre and in Vancouver’s Pacific Centre.
By leveraging new proprietary technologies, DAVIDsTEA offers a curated menu that accelerates the beverage preparation experience without diluting the specialty component. Consumers can expect to discover hot and iced-tea lattes, matcha, TeaPop and TeaPop lemonade. The vegan menu exclusively features oat milk.
“We’re eager for this next step in our journey and cannot wait to see how a new focus on tea beverages can open up a world of tea lifestyle and interest for our customers. Crafted, premium, amazing-tasting sparkling tea and tea lattes are a great way to explore our flavours and discover how many ways there are to enjoy loose leaf tea,” says Sarah Segal, CEO and Chief Brand Officer, DAVIDsTEA.
