CALGARY — The Philippine Department of Tourism (PDOT) and the Philippine Consulate General in Calgary are bringing back Filipino Restaurant Month in Canada (FRMC) for its third edition. Similar to previous years, the event will once again be executed by the Philippine Embassy in Ottawa and the Philippine Consulates General (PCG) in Calgary, Toronto and Vancouver. Throughout the month of April, participating restaurants will showcase prix-fixe menus celebrating a diverse array of authentic dishes, ingredients and culinary expertise of Filipino chefs across Canada.
“Our third FRMC this year has a special significance, as it will also serve as our platform to celebrate the 75th anniversary of the Philippines-Canada Diplomatic Relations,” says Consul General Zaldy Patron. “Through our rich, delectable, and diverse Filipino cuisine, we’d like the Canadians to know the Filipinos and the Philippines better.”
Last year, the Filipino Restaurant Month in Canada included 47 restaurants across eight Canadian provinces and 21 cities. In addition, more than 100 diners won national and local prizes, which were offered by FRMC’s sponsors.
The list of participating restaurants has been finalized on the official FRMC website.
“With the first two editions of the Filipino Restaurant Month in Canada creating more than 120 million total media impressions and almost $7 million in total media ad value, we hope to sustain our concerted promotion for our Filipino cuisine and support our participating restaurants across Canada,” says Patron.
Additionally, Tourism Attaché Soleil Tropicales expressed the support of the Philippine Department of Tourism to the FRMC 2024 that will highlight the new tourism campaign, Love the Philippines by showing how our love for Filipino cuisine will inspire travel to the Philippines.
