MISSISSAUGA, Ont. — La Prep has opened a new location in Markham, Ont. as it continues its aggressive expansion plan in the Greater Toronto Area.
“We’re very excited to give diners in Markham a new option for fresh, healthy meals that taste great,” says Naveen Seth, CEO, La Prep. “We’re looking forward a great year ahead. We’re continuing to roll out our new branding with each new location we add.”
The new 82-seat location features the brand’s Social-Bistro concept, which launched last July with the opening of a new location in Richmond Hill, Ont. The concept is meant to better reflect the chain’s diverse menu of fresh foods and sophisticated bistro environment. Social Bistro locations showcase clean, upscale design, featuring warm, bright colours and comfortable seating.
As part of the rebranding effort, La Prep has created a new 7,500-sq.-ft. commissary kitchen, where executive R&D chef Richard Chambers and his culinary team develop flavourful recipes to match the Social-Bistro concept and differentiate the chain from its competitors.
La Prep expects to continue significant expansion of the Social-Bistro concept with the addition of up to 10 new locations in Ontario over the coming year.