MISSISSAUGA, Ont. — Little Caesars is celebrating its 55th year of franchising in Canada by accelerating its development efforts across target markets, including the GTA, and opening new locations with franchise groups. The company is debuting an express restaurant in Mississauga, Ont. today in the Waypoint Convenience store located in a Mobil fuel station.
Spearheading the operations of the new express location is BG Fuels, which operates almost 250 locations nationwide under the Mobil, Esso and Waypoint Convenience brands. This collaboration marks BG Fuels’ first Little Caesars, with plans to explore additional express locations in the near future.
“The synergies between our companies have been clear from the beginning and one of the main reasons we knew this partnership was a natural fit,” says Thea Bourne, partner Marketing manager at BG Fuels. “Many people that come into the gas station are looking for a quick bite that’ll satisfy their cravings – or those of their families – while running errands. With Little Caesars commitment to providing big flavour in every bite and using only high-quality ingredients, our customers will be just as excited about our partnership with the brand as we are.”
Little Caesars express is designed to operate in as little as 450 sq. ft. and requires no more than two employees at a time.
“We know there’s high demand for our brand across a variety of markets and venues, including gas stations and convenience stores,” says Kevin Winters, Franchise Development manager at Little Caesars. “With BG Fuels’ industry leadership and commitment to delivering an unmatched guest experience, we’re confident this partnership is the start to many great things to come in the future.”
