TORONTO — Corby Spirit and Wine has appointed Maura Cowan to VP of Marketing, effective Jan. 6, 2025.
With more than 20 years of experience, Cowan is bringing an extensive background with fortune 500 companies in Canada and the U.S. She has spent her career developing a robust innovation pipeline, revitalizing established brands and segments, launching innovative digital and activation campaigns, spearheading communications strategies and achieving annual growth.
In her role, Cowan will lead Corby’s marketing organization and collaborate with the executive team to strengthen and enhance brands such as J.P. Wiser’s, Polar Ice Vodka, Absolut, Jameson Whiskey and The Glenlivet, and expand the company’s market presence.
Cowan joins Corby from Lindt & Sprüngli Canada Inc., where she served as VP of Marketing. She has earned recognition through the Best New Product Award and a Bronze Award at the Canada Atomic Marketing Awards.
“I’m thrilled to be joining Corby, leading a very talented marketing team and working on such iconic brands. Together, we will discover new ways to connect with our consumers to create unforgettable experiences that drive growth,” says Cowan.
