McDonald’s Announces Sales, Growth and New Beverage Options


OAK BROOK, Ill. — McDonald’s has just released its worldwide says and growth strategy.

This year the QSR’s worldwide same-store sales rose 5.5 per cent in October, reflecting gains of 5.2 per cent in North America, 4.8 per cent in Europe and 6.1 per cent in Asia/Pacific, the Middle East and Africa (APMEA).

Gains at its 33,000 quick-service restaurants in 119 countries were driven by the Monopoly promotion as well as strong sales of the Big Mac, Chicken McNuggets, Fruit and Maple Oatmeal and McCafé beverages.

Year-to-date same-store sales have risen 4.1 per cent in the U.S. compared to 3.8 per cent a year earlier. Europe’s 5.4-per-cent increase in year-to-date same-store sales also leads year-earlier results of 4.9 per cent. APMEA has recorded a 4.1-per-cent same-store sales gain year-to-date, compared with 6.1 per cent a year earlier.

In an effort to keep building sales, the chain plans to expand its menu, modernize the customer experience and broaden access to products, increasing capital expenditures to US$2.9 billion in 2012.

Speaking at its Investor Day conference last week, Jim Skinner, CEO, told attendees continually refreshing the menu and the in-store experience increased sales and traffic this year. Don Thompson, COO, outlined how the chain would focus on three key opportunities within its Plan to Win in North America and around the world. Menu innovations, specifically in beef, chicken, beverage, breakfast and dessert products, will include importing products such as the Pub Burger and McBites popcorn chicken from foreign markets.

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