TORONTO — McDonald’s Canada is now offering a new book program, which allows families to choose a book or a toy with their Happy Meal purchase. In partnership with award-winning Kids Can Press — the largest Canadian-owned children’s book publisher — McDonald’s new Happy Meal Book launch is meant to foster the love of reading in children across the country.
“We believe books are an important piece of building a better future and can inspire children to learn, create and better understand the world around them,” says Antoinette Benoit, chief Marketing officer, McDonald’s Canada. “We hope the Happy Meal Book program encourages families to come together and share the magic of reading.”
The books included in the Happy Meal promotion are all written and illustrated by Canadians and feature distinct Canadian content, including iconic characters such as Scaredy Squirrel by Quebec author Mélanie Watt, Franklin the Turtle by Paulette Bourgeois and Brenda Clark, the beloved Life in the Wild series by Nicholas Oldland and the Dragon Safety Series from Jean E. Pendziwol and Martine Gourbault.