OAK BROOK, Ill. — The Oak Brook, Ill.-based McDonald’s reported a 0.1-per-cent decline in global sales at established restaurants in the fourth quarter that ended Dec. 31.
“As we begin 2014, global comparable sales for the month of January are expected to be relatively flat. While near-term challenges remain, we are intent on strengthening our brand to further differentiate McDonald’s and become an even bigger part of our customers’s lives.” Don Thompson, CEO, McDonald’s, said in a statement Thursday.
In the last quarter of 2014 the comparable sales in U.S. decreased 1.4 per cent, while operating income rose one per cent. In Europe, comparable sales rose by one per cent, while operating income rose by three per cent. In Japan, China and Australia, comparable sales declined 2.4 per cent and operating income declined eight per cent.
During the quarter, the company evolved its value proposition with the introduction of Dollar Menu & More and new limited-time food and beverage options to increase the relevance of its product offerings in the U.S. In Europe, it is continuing to promote value menu enhancements, premium menu additions and limited-time offers, and an expansion of the breakfast daypart. In Japan, China and Australia, the chain is focusing on accelerating growth across all dayparts with everyday affordability, locally relevant menu items, expanded conveniences and new restaurant openings.
McDonald’s is planning to spend $2.9 to $3 billion in 2014 on 1,500 to 1,600 new restaurant openings and the reimaging of more than 1,000 existing locations.
