New Online Hub Meant to Provide Resources to Canadian Bakers


TORONTO ―Fleischmann’s, a brand synonymous with baking for more than 50 years, has recently launched, a new online hub to connect and provide resources to Canadian bakers of all skill levels. The goal of the innovative online hub is to offer resources for bakers to enhance their technical skills through free video tutorials created by Canadian experts as well as provide a large collection of recipes and interactive discussion forums. 

A cornerstone of this new platform, from the baking authorities at Fleischmann’s, is an educational video series called Bake Good Academy. The series features accomplished Canadian bakers, chefs, baking enthusiasts and influencers sharing their baking tips and tricks for seasonal and year-round treats. The initial launch includes video tutorials from three bakers encompassing all levels of baking instruction: beginner baking ambassador Raufikat Oyawoye-Salami(winner of the Great Canadian Baking Show, season four) covering topics such as Yeast 101 and Kitchen Set Up; intermediate baking ambassador Daniel Holloway covering Sourdough 101; and expert baking ambassador Shelagh Rutherford covering Enriched Breads and Bread Art, with more to come. 

“The past year and a half has revealed a renewed passion for baking in Canadians,” says Sandro D’Ascanio, general manager, ACH Food Companies, Canada. “The purpose of BakeGood is to form a community around this shared passion, somewhere that beginner, experienced and all those bakers in between can become the best bakers they can be — together.” 

For bakers seeking recipe inspiration, the website hosts a library of more than 2,000 original recipes, from savoury to sweet, many of which incorporate Fleischmann’s products such as yeast, baking powder and corn starch. With a wide range of baking recipe options, featured recipes this season include Winter Cupcakes, a seasonally inspired Star Bread, and fluffy Winter Mushroom Tarts.

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