TORONTO – This summer the Evian Natural Spring Water campaign inspired consumers to Live Young, and that promotion continues this holiday season with the new bottle collection by designer Paul Smith. The new design features a splash of vibrant colours with a festive theme, showcasing the fun, optimistic attitude for which Smith is known. “Youth is not just a question of age, it’s also a question of attitude,” says Smith. “The concept of the bottle is to complement the brand’s vision of the Live Young campaign, by infusing health, youth and excitement into the design.”
The new limited-edition bottles, which will be available at fine-dining restaurants and gourmet retailers across the country in November, also come with collectable coloured caps. The suggested retail price rings in at $4.99 per 750mL glass bottle.
