TORONTO — The Popeyes brand and Restaurant Brands Iberia (RB Iberia), the parent company of the master franchisees for Burger King Spain, Burger King Portugal, Popeyes Spain and Tim Hortons Spain, have announced entry into a master franchise and development agreement to develop and grow the Popeyes brand in Italy.
“We’re very excited about growing the brand in Italy with RB Iberia, a long-term partner and strong operator. We’ve set ambitious expansion plans for our iconic brand, and [this] news highlights our commitment to serving Popeyes bold Louisiana flavours to more guests around the world,” says David Shear, president of International, Restaurant Brands International, parent company of Popeyes.
Chicken lovers in Italy can soon look forward to getting their hands on Popeyes’ world-famous menu items, including the brand’s signature Chicken Sandwich.
“We’re thrilled to spearhead the launch of Popeyes in Italy. It’s an iconic brand that has been well-received in Spain and we’re fully committed to its success within the group,” says Gregorio Jiménez, Chairman of Restaurant Brands Iberia. “Our company excels in managing master franchises, so we have a great business opportunity ahead of us, which will contribute to job creation in Italy and diversify the QSR market for our Mediterranean neighbour.”
The first Popeyes restaurant in Italy is scheduled to open later this year.