Soup Nazi Signs Seinfeld Star

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LOS ANGELES — Jason Alexander is the newest spokesperson for Al Yeganeh of SoupMan Inc., the Seinfeld sitcom’s iconic “Soup Nazi.”

Joining a roster of athletes, such as Reggie Jackson and Shaquille O’Neal, Alexander will work to build the Soup Man Inc. brand, in supermarkets, franchised restaurants and foodservice institutions, such as restaurants and schools.

“It’s great coming full circle with Al’s soups,” Alexander said in a statement. “I lined up with New Yorkers for years for his amazing creations. Then we had one of the greatest episodes of Seinfeld ever, somewhat at his expense. But now I get to make amends by helping bring his recipes to everyone … Finally, I get to say ‘Soup for you! Soup for everyone!’”

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