Starbucks Taps in on Nitro Cold Brew


TORONTO — The Starbucks location at Brookfield Place in Toronto will be the first to launch Nitro Cold Brew, with more locations to come across Canada over the next several months. The coffee chain will be the first retailer in Canada to offer Nitro Cold Brew at scale.

Starbucks’ newest take on its signature cold brew, Nitro Cold Brew is infused with nitrogen for a smooth, creamy texture. After handcrafting the cold-brew recipe, baristas pull the tap, allowing the coffee to mix with nitrogen. Nitro Cold Brew is cold right out of the tap so it is served without ice.

While premium hand-crafted espresso continues to be a best seller, the company is experiencing an increased shift in consumer preference to cold versions of these beverages. Iced-beverage sales saw approximately 30 per cent growth over the past two years and represents one of the fastest-growing areas of the business. Approximately one in two beverages sold out of home in Canada are cold and Starbucks expects to more than double the size of its cold beverage business in Canada within five years.

“We know our customers are seeking flavour experiences that are unique and Nitro Cold Brew delivers on a cold-coffee experience we know they will enjoy,” says Rossann Williams, president, Starbucks Canada.

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