TORONTO AND NEW YORK — Strong Roots has partnered with McCain Foods to grow its product lineup of frozen plant-based foods. McCain is also investing $55 million USD in Strong Roots to take a minority stake in the business.
With this partnership, Strong Roots will widen its footprint and enter new markets, while McCain Foods will expand its product portfolio.
“As food producers, our role is to be better. Food can be better and our duty is to lead the betterment of ingredients, sourcing, packaging, process and taste at the same time as working with our partners to achieve this,” says Samuel Dennigan, founder and CEO of Strong Roots. “Working in partnership with McCain Foods means that we’re able to grow our brand and the values it stands for, while providing us at Strong Roots with the resources and capabilities we need to see change globally.”
“We’re so excited to be partnering with Strong Roots, a company that not only aligns with our innovative approach to creating food, but also helps us grow our portfolio of healthier food that meets changing consumer demands in a sustainable way,” says Max Koeune, president and CEO of McCain Foods. “We’re looking forward to working with Samuel and the Strong Roots team to help bring a healthy range into more homes across the world.”
“As a family-run business, we take a long-term approach to everything we do, whether that’s focusing on making our products in a sustainable way to support the planet, or ensuring our food continues to meet constantly changing consumer needs,” says Howard Snape, regional president of McCain, U.K. and Ireland. “Strong Roots is a company that not only focuses strongly on sustainability but is also doing incredible work to grow the range of healthy frozen foods available when consumers are looking for it most.”