NEW YORK CITY — McIlhenny Company’s Tabasco Sauce is turning 150 years old and, to celebrate, the brand is holding a series of parties. Approximately 600 bloggers, influencers, foodservice customers and media gathered in New York City recently to mark the milestone. The event, held at the trendy Cedar Lake venue on 26th St., was alive with the spirit of Louisiana — complete with brass band, DJ and food stations featuring Tabasco-themed creations.
The New York event — inspired by bustling food halls and night markets around the world — was part of a year-long celebration dedicated to the people who have made Tabasco a staple on tables, indispensable in kitchens and an essential ingredient in classic and contemporary recipes worldwide.
The 150th anniversary celebrations kicked off in New Orleans with a limited engagement of Tabasco: A Burlesque Opera. Some of New Orleans’ most notable chefs and culinary institutions also took part in the first ever Tabasco Week in partnership with the New Orleans Tricentennial Commission, offering exclusive menus and special dishes.
New York marked the first Global Kitchen event — also being held in London and Shanghai — and offered guests a chance to taste the exciting and unexpected ways top chefs and creative cooks use the pepper sauce. From spicy chicken sandwiches and shrimp tacos to pulled pork, dumplings and even ice cream, participating chefs wowed the crowd with their spicy dishes.
Participating chefs included Edouardo Jordan of JuneBaby in Seattle; Samantha and Cody Carroll of Sac-a-lait in New Orleans; Jean-Paul Bourgeois of Blue Smoke in New York City; Trigg Brown and Joshua Ku of Win Son in New York City; and Christian Pineda of Los Mariscos and Los Tacos No. 1 in New York City. Drinks were provided courtesy of Aaron Polsky of Harvard & Stone in Los Angeles.
The brand has also produced a 360˚ video, which transports viewers to Avery Island, where heirloom tabasco-pepper fields thrive, mashed peppers age in oak barrels and the Tabasco Sauce factory still produces every single bottle of the world’s most famous sauce.
The iconic red-capped bottle with the diamond label — sold in more than 185 countries and territories and labeled in 22 languages and dialects — received a facelift for the New York event, with a limited-edition champagne-based variety handed out to guests in elegant gold boxes.