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McDonald’s Canada Launches Virtual Hiring Event with Snapchat

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TORONTO — McDonald’s Canada is launching “Snapplications” — a one-day virtual-hiring event that will allow millions of job seekers to instantly apply for a...

Understanding the Buying Power of Canada’s Millennial Generation

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Canada’s population pyramid is turning on its head — and restaurant operators who aren’t reacting with a reflectively gymnastic posture will lose out. As...

Building the Buzz Around Social Media

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More than 350,000 Facebook fans? Check. Eighteen thousand Twitter followers? Check. Nearly 5,000 Instagram devotees? Check. Now, what’s a foodservice company to talk about? Over...