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The 2019 Coffee and Tea Report

Whether it’s an on-the-go latte from a neighbourhood café or a leisurely afternoon cuppa, Canadians love their coffee and tea. While brewed coffee showed...

Second Cup Celebrates Canada’s 150th Birthday

MISSISSAUGA, Ont. — Second Cup is celebrating Canada’s 150th birthday witha new artist-designed Canada 150 cup, as well as a ReCrafted Maple Latte featuring...

Second Cup Launches New Rewards Program with Mobile App

MISSISSAUGA, Ont. — In a bid to enhance its customers’ coffee experience, Second Cup Ltd. has launched Second Cup Coffee Co. Rewards, a free...

Second Cup Expands Its Leadership Team


MISSISSAUGA, Ont. — Alix Box, CEO of Second Cup, has announced that the company is adding new talent to its leadership team as part of its transformation in restoring the company and its profitability.