TORONTO — Tim Hortons raised $10.7 million during its Holiday Smile Cookie campaign last month, with 100 per cent of the proceeds from every Holiday Smile Cookie sold being donated to more than 600 local charities and community groups, including Tim Hortons Foundation Camps.
“We’d like to extend a huge thank you to everyone who generously participated in our Holiday Smile Cookie campaign,” says Axel Schwan, president of Tim Hortons. “From guests who bought our Holiday Smile Cookies, to our restaurant owners, their team members and the volunteers who enthusiastically gave their time to bake and hand-decorate literally millions of cookies, this year’s campaign was a true display of the impact that kindness can make across the country and right here in our local communities.”
Including last year’s inaugural campaign, Tim Hortons Holiday Smile Cookies have now raised a total of $20.5 million.
