TORONTO — Tim Hortons has introduced white hot-beverage lids at select restaurants across Canada as part of its sustainability platform, Tims For Good. This colour change aims to increase the value of these materials to recyclers in the post-consumer market. Tim Hortons has also been testing a new plastic-free fibre lid and is expanding those tests to more locations this year.
“Tims For Good is about recognizing that given our scale at Tim Hortons, every small thing we do or change we make has the potential to make a big impact. White lids are another step in our sustainability journey, and we’re looking forward to testing plastic-free fibre lids with more guests this year,” says Paul Yang, senior director of Innovation and Sustainability for Tim Hortons.
Furthermore, Tim Hortons is following up on a pilot project from last year in Ontario and is preparing to launch another re-usable and returnable packaging trial in Vancouver this year.
Through its various Tims For Good initiatives, Tim Hortons has eliminated one billion single-use plastics in 2021.
